Web design can play an important role in the amount of sales and sign ups your website makes. And this is even more important during the busy shopping season throughout December. But for mobile website users in particular, this web design isn’t just about visual appeal, it also needs to focus on practical considerations too. So what are the mobile web design essentials for December? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about December trends for mobile web design.
What are the mobile web design essentials for December?
There are a number of different aspects that can play an essential role in the amount of sales, bookings and sign ups you make this December. For mobile web design in particular, web design features can make a significant impact. The mobile web design essentials for one of the busiest sales month of the year include:
- Landing page discount codes- discount codes and offers can be a great way to tempt those website users who aren’t quite sure, into purchasing your products or signing up to your services. However, mobile users especially are adversely effected by popups, and instead of offering these deals with a popup, you should instead consider including the discount code as part of your above the fold content on the landing page. This can be a great way to grab attention, and prevents the issues that can arise from using popups.
- Seasonal design- seasonal design can be used to give your website imagery and colour scheme a festive makeover. This helps to show your potential customers and clients that your website is regularly updated, and that your company is therefore reliable. It can also be useful for reminding your website users that it is the season to be purchasing gifts for others, and that your company might have the perfect gift solution.
- Simple checkout process- this is an important feature all year round, but with increased traffic throughout December, and discount codes to apply, your company needs to ensure that the checkout process on mobile devices specifically, is simple and easy to do. Each button and input field needs to be large enough to be accessible, and the process itself needs clear steps to move your customer or client from one to the next with ease.
- Clear product images- if your company is focused on selling products online, clear and professional product imagery is crucial. And adding this to the landing page, as well as preferably the above the fold content, is a key consideration for December, when product imagery can be even more persuasive than usual.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.