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Infinite scrolling is one way to organise the layout of your website. Instead of using different pages, you simply put all of your content on one page, and the user scrolls through to find what they want. You can even use a bookmark navigation system, that will jump to the desired part of the content, to make it easier for users who are searching. While there are many advantages to using infinite scrolling, there are also some drawbacks too. So, to decide whether your company should use this technique, you will need to take a look at both the advantages and disadvantages. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. From Southport to Wigan, we work with companies across the North West to deliver effective and stunning web design solutions. As a result, we have produced this guide to the advantages and disadvantages of infinite scrolling.

Advantages of infinite scrolling

First of all, let’s start with the advantages. Infinite scrolling can be very beneficial for some websites, bringing specific advantages, including:

  • Keeping users attention for lengthy periods of time- infinite scrolling can keep the attention of the users, because you are constantly offering them something new or different to look at. This makes them more likely to stay on your website. That’s why Instagram, Facebook and other social media platforms use infinite scrolling.
  • Effective for users on mobile devices- tablets and mobiles are all about the tactile approach. And scrolling with the flick of a finger is essentially what users on these devices are used to. Infinite scrolling provides a positive experience for mobile users.
  • Visually attractive- infinite scrolling is designed to be visually attractive. Images are the central focus and they draw the users eye down the page. This is a big part of keeping users engaged with the website.

Disadvantages of infinite scrolling

  • There is no footer- because your page scrolls endlessly, there is no footer at the bottom to capture that all important information that might have been overlooked at the top of the page. The contact details, navigation menu, and map will be hard to find without a footer to keep everything together.
  • Load time can be longer- because infinite scrolling websites can be image heavy, it can take a longer time to load the website initially. And once the user gets to the bottom of the page, they will need to wait for the next section to load. This can disrupt the browsing experience, and be the reason why you lose website visitors.
  • Non standard navigation- without relying on the standard navigation processes, like a traditional menu or navigation bar, your users can easily get lost in the quantity of content, and not find what they need. This leads to a negative user experience, and again, a higher bounce rate. This is not what your company wants. You can correct this by using a bookmark style navigation option, that will jump to different sections.

For more information or advice about infinite scrolling, or professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.