If your company sells products, designing an effective and stylish product page is essential for your success online. Your potential customers will make a decision about whether or not to purchase your items, simply by looking at this page on your website. And to make sure they are compelled to act, and trust your company, you will need to pull out all the stops. So, what should be included on your product page? And how will this influence sales? Well, here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. This includes designing stylish product pages that can get results. As a result, we have produced this guide to designing product pages that will get results.
Designing product pages that will get results
To make sure your product pages increase sales and improve your businesses performance online, there are a range of decisions to make. From the layout to the copy, the colour scheme to the use of social proof, each element will need to be well thought out and considered. That’s why research and planning will be essential. You should consider:
- The layout of your page- Do you have one flagship product, or many? Is there a product you are aiming to promote especially, or are they all equally important? Whatever you decide in answer to these questions, should shape your layout. A product page with equal weight given to equal products is a tried and tested method that works. But you could inject some innovation with a featured product used as a hero image, or even a split screen design with the product images and options on one side, and the copy or information on the other.
- The reviews- client testimonials. social reviews from your social media, or even reviews from third party sites can be a very useful addition to your product page. This is because your potential customers will find the reviews useful, and helpful, when deciding whether or not to trust your company. In fact, a product page without any social proof, could miss out on potential sales.
- Practicalities- as with any page on your website, your product page needs to be practical. All of your links need to be in full working order, and your images need to be high quality and professional. Your text too will need to be easy to read, but also compelling. There are additional practicalities to think about though, that do not appear elsewhere on your website. Making sure your images are zoomable, and using an image carousel to rotate the products and show off different angles for example, are both important practical additions.
- Visual- Most importantly, effective product pages are very visual. This is to draw the users eye towards your products, and make customers want to buy them.
For more information about effective web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.