For many companies and businesses, succeeding online can be the difference between overall success or failure. With so many of your potential customers or clients accessing your website to find out more about your company, or maybe even to check out your products for the first time, it’s essential that your website makes a great first impression. But if your sales are down, and you feel like your website is not up to optimal performance, it can be difficult to know where to start. Redesigning the landing page is something that many companies try first. But does this really work? And can redesigning the landing page save a failing website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about landing page redesigns to improve website performance.
So, can redesigning the landing page save a failing website?
Well the answer to this question isn’t always clear. In general its a yes, but also a no.
First of all, before you jump into making changes to your website, it is important to consider where exactly the problem is occurring. At any point during the consumer purchasing or singing up process, your consumers could be facing issues. And this may not even be related to the landing page itself. You should look at:
- Bounce rates and associated pages (if your customers are leaving from the landing page, there is clearly an issue that needs to be addressed. However, if they are instead leaving your website during the checkout process, the landing page is not the problem.)
- User interaction
- Time spent on the website
Each of these metrics can help you gather important data to evaluate there performance of your website, and make the necessary improvements to the problem pages.
Should you consider redesigning the landing page save a failing website?
So, even if the landing page itself is not the problem, should you consider redesigning this as well as the problem page(s)? Well, in many cases, the answer is yes. A complete re-design of the landing page can bring a range of advantages to a failing website, including:
- Refreshing your company branding- the landing page is generally the page that most of your users will see first, and they will use this content to make a first impression of your company. Refreshing this page can be a great way to increase and promote company branding, and use new design techniques for positive results.
- Promoting products and services more effectively- one of the most common problems with websites that are not performing well is the lack of product or service promotion from the landing page. Your customers want to get what they need quickly and easily, without searching through the pages of your website. And using the landing page to help with this can be a great way to get your sales or sign ups back on track.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.