Adding meaningful motion to web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about meaningful motion in web design.

What is meaningful motion?

Motion in web design can be used in a number of different ways for a number of different features. This can help make any website look fresh, new and interesting. However, motion can also be distracting and off kilter from your company branding. As a result, you will need to consider how meaningful the motion elements you choose are, and how you can use motion in a way that has a suitable purpose or meaning for your website.

What are the considerations for adding meaningful motion to web design?

When deciding on motion elements you should consider the purpose of these, and the benefits the motion could bring to your website. These considerations should include:

  • Why do you want to draw attention to this element?- different website elements are important for different reasons, and it’s essential to understand why you want attention drawn to this particular area of the screen. Whether you want to increase click throughs, website sign ups, or even sales, the general purpose of the element should be thoroughly understood so that your animation can thoughtfully and effectively lead to the right intended result.
  • What direction do you want to draw the eye?- some pieces of motion content are used to direct or draw the eye in a certain way. The most common reason for this is to draw the attention of the website user or potential customer or client, over to a key website feature. This is often a call to action button, but it can also be used to direct attention to an important piece of text content, or an piece of imagery. Either way, this needs to direct attention to something important, that you do not want your website users to miss out on. Otherwise the effect of the motion will not be used effectively, and your website will not achieve its full potential.
  • How does motion impact this part of the website?- another consideration is how the motion used in this part of the web design actually has an effect on the content and website itself. Meaningful motion will serve a practical or functional purpose, and not just a visual one. It’s important to consider what this practical purpose will be, and if adding motion is really the right way to go about it.
  • How will this work with your company branding?- branding is something that many companies overlook when it comes to motion in web design. It’s important to consider the branding, as your website needs to set out a clear message regarding the company persona and character. Any motion based content needs to support this. Try to consider the speed and style of any motion animation or scrolling, and pair this to the requirements of your audience, as well as your company branding.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.