Advantages and disadvantages of “no image” web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about creating a “no image” website.

What is a “no image” web design?

A “no image” web design is a specific web design choice to use no images either across the whole page or for just the above the fold content. Either way, this can be a bold design choice as imagery and visual design are generally a crucial part of any website.

What are the advantages of “no image” web design?

So, what are the benefits for this design trend? Well, there are a number of advantages and benefits including:

  • Focusing attention on typography- without using imagery and images it can be difficult to grab attention. but with the right typography style, interest and attention can be drawn to your page. Using a more stylise typography style, as well as good spacing and letter spacing, can help to make a real visual statement that will impress any potential customers or clients.
  • Text based information- without imagery you will have to work hard to deliver information through text and while this can be a challenge, it can also ensure that your text will be read, and your message will be delivered, with your potential customers and clients drawn to each piece of information.
  • Standing out from the competition- while many websites can tend to look the same, using a “no image” design is sure to set your company apart from others online. this can help your website and company branding be more memorable.

What are the disadvantages of “no image” web design?

While this type of web design can bring some advantages, it is also potentially a big risk. This is because there are several drawbacks to creating a “no image” website. These disadvantages include:

  • Failing to interest potential customers and clients- visual imagery and content is a huge factor for drawing attention and generating interest in your website. As a result, without using imagery it is incredibly difficult to intrigue and interest website users, and this is why it is essential that your typography takes this role instead.
  • Difficulty conveying information- its a common saying that an image can tell a thousand stories and as a result, when you design a website without any imagery or visual content, you could be making it much harder for you to deliver a message and convey important information. Trying to compensate for this with excessive text can be overwhelming for website users, and drive people away. As a result, for some websites this is simply not a practical design choice.

For more information or advice, or for high quality, professional web design solutions, get in touch with the leading experts today, here at Pumpkin Web Design Manchester.