Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. But one of the web design elements we include is often overlooked. And this is the footer. The footer is incredibly valuable in web design, for a range of reasons. Especially if it is well designed, with the user experience in mind. As a result, we have produced this guide to the advantages of a well designed footer.
What is a footer in web design?
The footer of a website is the content block that falls below the rest of the page. It usually contains some key details and information that can help make users life easier. This includes:
- a company logo that will take users back to the home page when clicked on
- quick contact details and options including social media icons for quick interaction
- a map of your location if your business is also in the real world
- a short and sweet navigation menu that can help users find what they need quickly and easily, without needing to scroll all the way back to the top of the page
- client testimonials to secure your users trust and persuade them of your companies reliability
Advantages of a well designed footer
So what are the advantages of a well designed footer? And why should your company think about using a footer? Well, there are several benefits, including:
- improves the user experience- users need to find the information they want quickly, and easily. Preferably in no more than 3 clicks. So putting all the relevant information in the footer can help make life easier for your users, and give them what they want. This helps to provide a better user experience. Which in turn means that your website visitors are more likely to become customers.
- Store extra information- so if you really want to include something on your webpage, but it just doesn’t fit cohesively with the rest of the design, you don’t have to be too worried. Instead, you can simply put this content into the footer. As long as it fits with the footer of course. But this means that clunky things like maps and client testimonials will always have a secure position on your website, and users will always be able to find them.
- Meet user expectations- the vast majority of big websites use a footer that is filled with additional links and content. This content might appear elsewhere on the page, like the navigation bar for example, but the footer space means that users don’t have to scroll all the way back up to find it. And users have got used to this system. Which means that they generally expect to be able to find your contact details at the bottom of the page. As well as other useful pieces, like a sitemap and search-bar. So if you want to meet expectations, you should think about a footer.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.