Advantages of circles in web design

Creating a stunning website involves a deep understanding of all things design. But your website doesn’t just need to WOW your audience visually, it also needs to be fully working and practically effective too. This might involve some compromises when it comes to the visual design choices you make. But when it comes to circles in web design, these can easily tick both boxes. But why should you opt for circles, rather than squares or rectangles? And will it really make a difference? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to the advantages of circles in web design.

Advantages of circles in web design

There are many advantages of circles in web design, and these range from factors influencing the visual appeal of the website, to practical benefits for your users. Some of the biggest benefits of using circles include:

  • Breaking the mold- Circles can be so effective because they break the grid-like rigidity of the rest of your website. Think about it, your mobile device is rectangular, your laptop is rectangular, so naturally websites are designed to take up every inch of this rectangular screen. And so rectangles and squares, and all manner of quadrilaterals are a natural and easy solution. As a result, any time you place a circle on your website, you are breaking this mold. This means that circles can really stand out, and grab your users attention, so they are a great idea for focus points or buttons you want to draw attention to.
  • Encouraging interaction- So, as circles on a website can grab attention, its easy to see that this shape then also encourages interaction. Circles are a soft shape, with no sharp edges or points. This makes circles an easier shape to visually process, when compared to squares or rectangles. And this, subconsciously, can ease your users fears about trusting your company, and make it much easier for potential customers to interact with your website.
  • Designing for mobile users- for a responsive website, circular buttons and options can be very effective. This is because the circular shape mirrors the circular shape of a thumb or fingertip. As a result, your users can easily tap a button, without the option above or below loading instead. This often happens with rectangular buttons, as different parts of the fingertip make contact with the screen at slightly different times. As a result, your users, using circular buttons will have an improves user experience, and be more satisfied with your company website as a whole. An improved user experience can mean an increase in sales or sign ups too.

For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.


Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.