Advantages of horizontal split screen web design

woman enjoying web content

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about horizontal split screen web design.

What is horizontal split screen web design?

Split screen web design has long been popular, although it is more often used vertically. This involves dividing the screen into two sections that are often equal weight, but can be asymmetrical. For a horizontal split screen layout this divide is horizontal, across the page. This can even be used to create three distinct areas of the screen.

What are the advantages of horizontal split screen web design?

There are a number of advantages and benefits to using a horizontal split screen layout in web design, particularly above the fold on the landing page. These advantages include:

  • Combining text and imagery
  • Increasing visual interest
  • Responsive design

Combining text and imagery with horizontal split screen layouts

By using a horizontal split across the screen, above the fold, you can create two quite distinct areas on screen. These can be used for different purposes, and one positive and effective option is to divide the text and the imagery content in this way. This allows for space where the message you want to be delivered through text can become clear and well defined, while the space for the imagery can be used to grab attention and interest. This can also allow your images to really stand out, without being covered by text or partially obscured, as is the current custom with hero imagery. This can help to emphasize company branding and maintain the interest of potential customers or clients for longer.

Horizontal split screen web design can increase visual interest

Using a horizontal split screen layout for your website can help to increase visual interest and make your website be more memorable. This can draw customers or clients back to your website whenever they are looking for the products or services that you can provide. This increase in interest can also help keep website visitors engaged with your website for longer, capturing their attention for longer periods of time. Ultimately, this can lead to an increase in sales and sign ups, as well as a decrease in bounce rate (website visitors leaving your website in just a few seconds). As such, this more unusual style of web design layout could help to boost your business online.

Horizontal split screen web design can be better for responsive design

Websites need to be designed with mobile users in mind, not just to make life easier for your target audience, but also to ensure a good ranking position on the Search Engine Results Page (SERP). This is even more important since the introduction of mobile first indexing by Google. Choosing a horizontal split screen layout can be a great option for this, and can even be more effective than the more traditional vertical application. This is because when a screen is split vertically, this can look wrong and out of place on the screen of a mobile device, which is already vertical and much narrower than a horizontal desktop or laptop screen. A horizontal slit complements the vertical mobile screen and ensures that all content can be read easily and displayed correctly.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.