Important features of responsive web design

Responsive web design is now more important than ever before, since the introduction of the Mobile First algorithm update for Google. This raises the ranking result of websites that have a high quality mobile website that offers the same quality of browsing experience as the desktop version. But how can you embrace responsive design? And what are the key features of responsive web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about responsive design for your website.

What are the important features of responsive web design?

There are several features that are essential for responsive web design. These features include:

  • Optimized images- for any website, images and visual content are essential for attracting attention, and providing more information to your potential customers and clients. But for these to appear in the right way on both desktop and mobile versions of the website, you will need to consider fully optimizing these images. This means:
      • compressing the image so that it can easily be loaded, without taking up too much space
      • making sure the size of the image is controlled by the size of the screen, sot hat this shown at the right size on mobile devices, as well as desktop sites
  • The right typography- the typography on your website should be used to make your website users stop and read your headings and sub-titles, while the main font used for text should be simple and easy to scan or skim read. On a mobile device, it is more important for your typography for headers and sub headers to be easy to read on a small screen size, as some unique and calligraphy fonts can be difficult to read on small screens. It’s also important that your typography changes size on different screen sizes, so that it can fit effectively on the screen.
  • Optimized button sizing and positioning- buttons are another important factor for any website. Without access to buttons your website users will not be able to navigate to different website pages, and read the information there. They will also be unable to make a booking, or purchase a product. As a result, a key feature of responsive design is the button design. These need to be designed to change size to suit the screen the website is hosted on. Buttons that are too small are almost impossible to use on a mobile device, while buttons that are too big simply take up too much of the screen and ruin the design. Instead, the button design should be responsive.

For more information or advice about the considerations for responsive web design, or any other web design query, get in touch with the experts today, here at Pumpkin Web Design Manchester.