Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, including Wigan and Southport, to provide effective web design solutions that can help businesses grow. As a result, we have produced this guide to the advantages of landing page video content.
What are the top reasons to use landing page video content?
Video content on your landing page can be incredibly effective. But what kind of advantages and benefits can you expect? Well, there are several, including:
- Increasing sales and sign ups
- User attention
- Deliver your key message
- Increase consumer trust
- Meet user expectations
Landing page video can increase sales and sign ups
Landing page video content can help you increase sales and sign ups by up to 86%! This is one of the key aims of any company or business, especially one that is looking to grow and expand. To do this, your video will need a clear message or goal, and it will need to be high quality and professional to really impress your potential customers.
Increasing user attention with landing page video
Users are more likely to pay attention to a video, then they are to an image or a piece of text content. This means that your video content could draw more attention to your website, and help to retain this attention for longer. To do this, your video will need to use bold imagery, and effective content. to really appeal to your website users.
Deliver your message with video content
If you have a clear and precise message to deliver to your website users, there is no better way to do this than through video content. Creating a script can help to ensure that your video content really gets this message across, and high quality filming, can help to make sure that your users are really paying attention.
Landing page video can increase user trust
User trust can be gained through the use of video content, as it can allow your potential consumer to see the people behind the brand. This provides a chance for your users to formulate an opinion about who they see on the screen, and your brand by association. As a result, it’s important to get your body language and spoken language right on camera.
Landing page video helps to meet user expectations
People are bombarded with video content, wherever they go online. And as such, they have become used to brands using video content to reach out to them. This means that people will be more likely to watch your video content, to see what you have to offer, because they have come to expect video content on websites.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.