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Advantages of realistic illustration in web design

web design manchester

If you’re thinking of using illustrated content as part of your web design, there are a number of things to consider. From the colour scheme to the use of line, shading and texture, there are a lot of things that can determine the visual style of the illustration itself. But you will also need to consider where to use this content. Illustrated content is often used above the fold, as well as for key visual points throughout the website. But what is realistic illustration? And what are the advantages of realistic illustration in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about

What is realistic illustration in web design?

Realistic illustration is a type of illustration that is designed to look like a real image. This is a design style that can grab and hold the attention of your potential clients or customers, because at first glance the image can look real, and they will be tempted to take a second look, or a longer look, to discern the artwork. This can result in more attention for your key points or call to action button, and potentially more sales and sign ups.

What are the advantages of realistic illustration in web design?

There are a number of advantages to using realistic illustration in web design. These include:

  • Supporting your company branding- realistic illustration in web design can be created and used to support your company branding. This can portray a realistic image of your products or services, while using the right company colours, and design style, to deliver a strong, branded message.
  • Grab attention- while illustration might be a popular design style for websites, realistic illustration is completely different for each and every website. And this means that your unique style and content is sure to grab the attention of your website users, and potential customers, which can in turn lead to more call to action click through’s. You can make the realistic design as subtle or bold as you wish, to suit your branding and company style.
  • High quality- in general, realistic illustration is much more high quality, when compared to other styles of web design. This helps to set your company apart from others, and also establishes a high level of professionalism. The quality of the visual content will also become associated with the perceived quality of your products or services. And this in turn can result in more sales or sign ups.
  • Show off your products or services- realistic illustration is the only form of illustration that can show off your products or services effectively, because of the realism of the design.

For more information or advice about using illustration in web design, or for professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.