Design features for effective grid websites

Creating a company website is an important step for all kinds of businesses, whether they offer products via eCommerce, or services to local or specific areas or regions. But making sure this website delivers high quality results, increasing sales and bookings, can be a challenge. And that’s why it is so important to choose the right style of web design. Grid layout website are a popular choice, and encompass a range of different styles and designs. But what are the features of effective grid websites? And how can you ensure that your grid layout website will be effective? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about effective grid layout design.

What are the most important design features for effective grid websites?

There are several important features for any grid website. These can make a big difference to the overall professionalism and quality of the website, reflecting on your company as a whole. These features can include:

  • Consistent design and spacing
  • Purposeful design
  • Responsive design
  • Areas of visual interest

Design consistency and grid websites

Whether you opt for a modular grid, a perfect grid, a hierarchical grid or an asymmetrical grid, you need to be consistency with the overall design guidelines for each style. This will help your website meet the expectations of your website users, with conventional, consistent design. However, consistency can also apply to the design itself. For example, a website using a perfect grid needs to have a consistent shape and size to each box of content, as well as a consistent amount of spacing between each grid. This can even be applied to asymmetrical grid design for a more polished result.

Purposeful design for grid websites

there are many different and important purposes for using a grid design layout for your company website. But within this, each grid or square must have it’s own defining purpose. This means that the content for each grid needs to be independent from the others, both visually and in terms of the text used. This can help to improve the user experience, and help you achieve the most out of this type of web design.

Responsive design for grid websites

As with any style of website, being responsive and changing to adapt to different screen sizes and devices is an important consideration for grid websites. You should make sure that each grid fits within the screen boundaries on mobile platforms of all sizes. This will improve the user experience, and help to ensure that each potential client or customer can use your website effectively, driving sales and bookings.

Creating visual interest for grid websites

While this applies mostly to perfect and modular grid websites, where the repeated squares can be quite plain or dull, it is also important for every style of grid website to create meaningful visual interest. This can be achieved with visual design, imagery and colour choices, in line with your company branding and persona.

For more information about effective web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. We are Manchester’s leading web design experts.