Designing a stunning website, that can grab the attention of your users and really make an impression, is a key part of any web design strategy. And this will mainly take place above the fold. But your website also needs to meet whatever needs your company has in terms of design and purpose. For example, if your website is geared towards increasing the number of sales you make, then this needs to be a top priority throughout your design features too. And your highest priority elements, need to be positioned above the fold, to get the most attention. However, deciding on the layout, process and design of the above the fold content isn’t so easy. And this is why planning and research can be extremely helpful. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across Manchester and the North West. Including Southport and Wigan. As a result, we have produced this guide to the advantages of researching and planning above the fold content.
Advantages of researching and planning above the fold content
Your above the fold content is vital for showing your customers exactly what you can offer. And why they should choose you. It can help to reveal your company personality, your top selling products, or simply generate more interest. Either way, this above the fold content is vital. And as such, it’s not something you should be in a rush to produce, without researching and planning. In fact, there are several advantages of researching and planning above the fold content. And these include:
- checking out the competition
- being result driven
- knowing the best practices
Checking out the competition
Researching ideas and strategies for your above the fold content can help to find the best and most effective methods for meeting your website purpose. You can take a look at other companies, with a similar aim, and test the strategies that they use, to find the best fit for your business website.
In addition, you can uncover exactly what your competitors are up to. And then you can develop strategies to provide a better service. Which in turn will mean that your website provides a better user experience, and your company will experience an increase in conversions.
Results driven design
By researching and planning your above the fold content, you will be able to choose the options and styles that are most likely to help your company succeed. You can even experiment and test different systems, to get exactly the results you were hoping for. For example, something as simple as the position of the call to action button, on the above the fold content, can have a huge influence on the interaction rate. Specifically, the number of people actually clicking on the button. This results driven design is key to powering your website and digital output to the next level.
Knowing the best practices
Research can provide knowledge. And you can use this knowledge to make informed and well thought out design choices. Not just for the above the fold content, but also for the rest of your website too. This can have a positive impact on your overall web design, which can provide a more positive user experience, and an increase in sales and sign ups.
For more information about above the fold content, or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s number 1 web design professionals.