Advantages of tall typography in web design

The right website typography can make a positive visual impact on your overall web design. From custom cursive fonts, to bold, outlined or obscured typography, there are a number of different styles to choose from. A choice that is growing in popularity is tall typography. This is a typography type that is designed with taller and thinner letters than most other fonts. But what are the advantages of tall typography in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using tall fonts in web design.

What are the advantages of tall typography in web design?

There are a number of advantages to using tall typography as your website heading text. These advantages include:

  • Attracting attention
  • Directing the users eye
  • Make a statement

Using tall font to grab attention

Tall fonts and typography in web design can be a great way to attract attention to your heading or title, especially above the fold on landing pages. In fact, tall fonts can encourage your potential customers and clients to slow down when scrolling through and actually read your content. This allows your company to deliver a clear message, and helps your website users find the information they need, improving the user experience.

Tall typography to direct the users eye

Using a typography style with longer letter forms can be an ideal way to draw the eye of website users down the page and onto your next piece of important content. Positioning the call to action button here for example can be very effective, as when your potential customers follow the letters down to the base, your call to action button will then immediately be in sight. This can increase the number of conversions, and help to increase sales, bookings and sign ups.

Tall typography to make a statement

Tall typography tends to be very different to the typography styles used across the internet. This means that by applying tall typography to your landing page headings or titles, you can make a bold visual statement. This is sure to help make your company or brand more memorable for website users, and this can help raise brand awareness and profile.

Important considerations for using tall fonts

To make sure you get the most out of your tall fonts, you should consider:

  • The practical height of the letters- tall fonts need to be the right height for the screen size, and your web design. Some companies make the mistake of using tall fonts with letters that are just not practically sized, and this has an unprofessional and complicated effect. Instead your letters only need to be a small amount taller than standard text.
  • The width of the letters- typically, tall fonts are also narrow. And while this can be a stunning combination, it isn’t the only option. Experiment with the height of the letters to get the result that is right for your website.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.