Using overprint colours in web design

Colour in web design is an important visual, practical and psychological consideration. And there are a number of different techniques and styles related to colour, that can be very effective online. One emerging trend is the use of overprint colours. But what are these? And what should you consider when using overprint colours in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about overprint colours in web design.

What are overprint colours in web design?

Overprint effects are usually applied in print design, but recently several web designers have applied this deign technique to digital design instead. This involves overlaying one colour with another, to create a blend of different shades and hues. This can be a stylish and stunning way to use colour on your website. But how?

Different ways of using overprint colours in web design

Over print colours can be applied to your website in a number of different ways. These include:

  • Background colours
  • Icon colours
  • Typography colours

Using overprint background colours

The background of any website can use colour effectively to create clear focal points as the website user, or potential customer or client, scrolls through the page. These unusual combinations of overlaid colour will draw attention, and highlight any content nearby, by creating visual contrast and interest. Using these sporadically as coloured “spots” for example, can be the most effective option, as too much will negate the positive, attention grabbing effect.

Using overprint colours for website icons

Icons in web design are incredibly important. Icons need to tell users what they represent, without using words. And this is all dependent on good graphical design. Using overprint colours can be a good way to draw attention to important icons, and can be a quirky way to add colour to your web design. This is most effective for web design colour strategies that use plain, pale and simple colours, otherwise the effect can be a little overwhelming.

Using overprint typography colours

Typography is one of the most important web design components, and getting this right involves combining the right styles, with the right text colour. Overprint colours for typography can have a striking and visually appealing effect that is sure to draw attention. This can be applied tot he background of the text, especially above the fold on landing pages, or can be applied to the letters themselves. However, you should always make sure that your typography is easy to read on all devices, before deciding on a colour combination.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.