Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about updating website imagery.
What are the advantages of updating website imagery?
There are a number of advantages and benefits to updating the imagery on your website, on a regular basis. These advantages include:
- Changing the visual appearance of your website
- Providing more recent imagery
- Building consumer trust
Updating website imagery can change the visual appearance of your website
By making changes to the images on your website, you can change the way your website looks on the whole. This can be a very effective way to refresh your above the fold content, without changing any of the functionality or the important text and typography. Instead, your website can benefit from a design formula that is already giving your company great results, while still keeping your website updated.
In addition, by changing the website imagery you can help to grab the attention and interest of repeat or return clients or customers who will be pleasantly surprised by the website transformation. This can help keep your website users focused on your website, and in turn reduce the bounce rate of your website traffic.
Updating website imagery can keep your images recent and relevant
As web design trends change over time, so to do website imagery trends. This is especially true of above the fold or hero imagery. To keep our website looking up to date and ahead of the curve, it can be a good idea to keep on top of these development, and make simple changes to the imagery above the fold.
Additionally, changing product or service images on a regular basis allows you to use the most recent images so that your customers or clients know exactly what to expect when buying your products or using your services. This can also be a great way to revamp your product or service pages in general.
Updating website imagery can build consumer trust
Ultimately, the aim of any website is to generate more potential customers or clients for your business. And making visual design changes to your website, regularly, can help with this aim. This is because when a website is kept up to date and modified, your potential customers and clients know that your company is active and working to improve the company image on a regular basis too. This helps to build trust and can be one of the key deciding factors for any customers or clients who may be sitting on the fence with regards to your business. Ultimately, simple updates like this can lead to an increase in sales and sign ups, and allow your business to grow.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.