Simplifying content in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about simplifying website content.

Why is simplifying content in web design important?

There are a number of reasons why you should consider simplifying the content on your website. These include:

  • Improving the user experience- a website that doesn’t overload website users with information or content all at once is much more likely to present a professional image and to help potential customers or clients find what they are looking for.
  • Relevant web design- minimalism in web design has become increasingly popular recently, and it looks like it is here to stay. Simplifying your website content is a great way to start this minimalist process, and can be an easy way to overhaul your website.
  • Increase sales and sign ups- with simplified website content your website users are more likely to read the information that is presented, and to take in more of the facts. this can lead to an increase in sales and sign ups, as your potential customers and clients feel more able to trust your company.

What are the effective strategies to simplify website content?

There are a number of steps you can take to simplify your website content. These steps include:

  • Using subheadings
  • Presenting data visually
  • Removing unnecessary content

Using subheadings to simplify website content

Subheadings can help to simplify the presentation of your website content by dividing this into relevant categories. This makes your text based content so much easier for your website users and potential customers and clients to browse and skim read quickly. As a result, they will be able to find the information they need quickly and easily, which can improve the user experience on your website.

If your written content is difficult to divide with subheadings, you may need to consider rewriting this to keep each paragraph relevant to just one topic. Subheadings should use an interesting typography to also bring a visual sense of style to the website.

Simplifying website content by presenting data visually

If your website content uses a lot of statistics and data to back up and support how great your products or services are, you should consider presenting this in a more visual way instead of leaving them tucked into dense text paragraphs. Using an infographic to present this, or creating data based imagery can really reduce the strain on your website users and potential customers and clients. And not only that, visual data is also likely to catch the eye and the attention of anyone scrolling through your website. This means that more website users will see your stats, and may be more likely to purchase your products or sign up to your services as a result.

Removing unnecessary content can simplify your website

Unnecessary content is all of the content on the screen at any one time, that doesn’t need to be there. For some of this content, it may be very relevant and important to your website, and in this case, you should simply alter your web design to create space for this further down the page, allowing each part of your web site to take up it’s own space. This reduces the amount of content that your website users will see at once, and can make it much easier for them to find what they are looking for. This also reduces the chances of your potential customers or clients becoming overwhelmed and leaving your website.

For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.