Effective liquid elements in web design

lady writing to Pumpkin Web Design Manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about liquid elements in web design.

What are liquid elements in web design?

Liquid elements in web design are elements that are designed to look like liquid, and may even be animated to move in a similar way. These elements can create powerful and effective pieces of design that attract attention and interest, and help to define your company branding.

What are the most effective liquid elements in web design?

Some of the most effective elements designed with a liquid or fluid style include:

  • Liquid typography
  • Liquid backgrounds
  • Liquid illustration

Liquid typography in web design

Using a form of typography that mimics water or liquids, or looks like it is underwater, is a very effective option for adding this design style to your website. This should be limited to heading typography for titles and subtitles, so that the design is not overwhelming. To make sure this is an effective design choice for your website you should be sure to consider:

  • The legibility- the typography needs to be clear and easy to read on all devices, including mobile devices. This can be challenging to achieve with liquid typography but it is not impossible. Make sure that each letter is clearly defined and that there is plenty of space between words.
  • The animation- it is possible to use kinetic animation to move the typography in a way that mimics the movement of liquid. This can be incredibly effective above the fold, but it will not suit every style of website or every brand.

Liquid backgrounds in web design

Liquid backgrounds, especially above the fold can be one of the most effective ways to add liquid design to your website. This creates intrigue about your website, right from when this first loads. This style can include underwater effect design, as well as background designs that look like the surface of a body of water. You can also choose to animate this background to create the effect of splashing, moving or flowing water, depending on the effect you are aiming to create.

Liquid illustration in web design

Liquid illustration in web design is a good way to add just one or two additional liquid features to your website, to tie in different pages and create a web design that feels cohesive. Liquid illustration can also be used effectively as a stand alone piece of liquid we design. Liquid illustration can be used effectively for:

  • Above the fold illustration- this should either be part of the typography design, or be used as a backdrop to it to create an eye-catching above the fold piece of content.
  • Icon design- liquid design can be used effectively for designing icons and symbols, as long as the icon itself remains clear.

For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.