Here at Pumpkin Web Design Manchester, we pride ourselves on our high quality web design and web marketing skills. In fact, we deliver effective web design solutions for companies and businesses in all areas of industry, across Manchester and the North West, including Blackburn and Chorley. As a result, we have produced this guide to everything you should know about watercolour imagery in web design.
Using watercolour imagery in web design
Watercolours have a distinctive look and feel, and this is becoming more popular for all kinds of design styles, including tattoos and body art. But what does it mean for web design? Well, watercolours in web design can be:
- One colour or multi-colour- the style is the water effect of paint that is not evenly distributed, and this can be used as just one single colour, although it is more common for two or three shades, or colours, to be used together.
- Small design or key feature- watercolour effects are very versatile and can be applied to above the fold imagery as a key feature, or as a small design for icons or typography.
What are the advantages of watercolour imagery in web design?
There are a number of advantages to using watercolour imagery in web design. These advantages include:
- Attracting attention
- Adding character and brand personality
Watercolour imagery can help attract attention in web design
Using watercolour imagery, instead of standard colours or monochrome design, can draw attention to your website. This is because watercolour designs are more unusual in web design, which naturally piques the interest of your potential customers or clients. This in turn can help to generate interest and enthusiasm for your products or services, helping to increase sales or sign ups.
In addition, watercolour designs can direct attention, and keep the focus moving as your website user scrolls down the page. This is because watercolours can flow outside of the lines, and outside of borders and boundaries, unlike other styles of colour and design. This allows the user to follow the flow, directing attention to the key points of interest from the top to the bottom of the page.
Watercolour imagery is very effective for company branding
Watercolour imagery is typically associated with illustration styles, but this can also be part of photography, typography, background design and icon design too. In fact, it is this design versatility that makes watercolour imagery so effective for company branding. Because watercolour techniques are used less frequently, they naturally help your website be more memorable. But on top of this, with so many styles and designs of watercolour, from neon to pastels, and abstract to traditional, it is unlikely for two websites to use similar designs, which helps promote the individuality of your company or business.
You can also opt to amplify this effect by using company colours for the watercolour design, with a plain white or black website background for effect.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.