Advantages of difference in web design

web design manchester

With so many websites online, that all have similar design styles, creating something different can be daunting, but also rewarding. From the colour scheme to the typography, to the website layout, each aspect of web design should be personal and individual to your company, to really drive the best possible results. But how can you create a website that is different? And what are the advantages of difference in web design? And how can this help your company succeed online? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. In fact, we provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about difference in web design.

What are the advantages of difference in web design?

Creating a website that truly reflects your company branding and character can be a challenge. And ensuring that this content is not the same as a competitors, or that it will stand out in an over-saturated online world, can be even more difficult. As a result, you may be considering design styles that are different. But what are the advantages of difference in web design? Well, there are several, including:

  • Making your website more memorable- Loading a website that offers a totally different experience to others, especially your competitors, can help your website to be more memorable. However, key to the success of this is the user experience. You will need to ensure that your website provides a positive user experience that will make a great first impression on your potential customers and clients.
  • Attracting attention- by creating a website that is different to the others, and is well branded and designed, you can attract the attention of your website users, who are likely to be in the middle of multi-tasking, and help them focus on your website completely. This more focused attention can be the first step towards increasing sales and sign ups, as well as bookings.
  • Promoting company branding- making your website different to others will also mean focusing on your company branding, and your brand persona. Colour schemes, imagery and even typography should be used to promote your company branding. And as part of a website that does not conform, this can be a great way to increase brand awareness, and generate social media talking points.
  • Creativity and personality- following the basic guidelines for web design will lead to a functional and working website. But not necessarily a website that will stand out from the crowd. Designing something different, and deviating a little from the path, can be a great way to show off your creativity and personality, and really create a website that will impress your potential customers or clients.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.