Designing and using popups effectively in web design

Here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. This includes using website popups and notifications. But what should you consider when designing and using popups effectively in web design? And how can this relate to improved results? Well, this is our guide to everything you should know about popups in web design.

Designing and using popups effectively in web design

For your website popups to be effective, and drive the results that you are aiming for, you will need to consider the purpose that these popups are used for, and the design. Interrupting the browsing experience is not always a good idea, especially if your popups are not well designed, or used appropriately.

Designing popups effectively for web design

A popup that has been designed effectively can make all the difference to the click through and conversion rate. You should consider:

  • The colour choices- The colours you use for your website popup should suit the overall colour scheme of your website, and your company branding. This indicates to potential customers and website users that your popup is an extension of the website, and automatically relates to trust in your company. You can also opt for different ways to use colour to attract attention to the call to action button, to maximize results.
  • Call to action button placement- the call to action button is one of the most important design considerations for your website popups. This is the button that will convert website users into subscribers, or even paying customers. So it needs to attract attention and be thoughtful of your target audience. Experiment with different options and see what the results and data show, before you settle on a location.
  • The typography- make sure that while your popup looks visually interesting, the typography is still easy to read. Otherwise your message will get lost among the swirly lettering.
  • The copy- use positive language to encourage your website visitors to sign up.

Using popups effectively

Once you have designed a fantastic popup range, you need to know how to use them without driving your customers away. There are some important considerations:

  • Consider the purpose of the popup- some popups are designed for informative purposes and to be useful to the website user, or potential client or customer. Others are designed for marketing purposes, to increase your sign up list, or improve sales.
  • The value of the content- if your popup is designed for marketing purposes, you should ensure that this is for a product or service that is valuable to the website user. Anything sub par can lead to a negative impression of your company.

There is a definite link between popups and webdesign, with popups that are created as an extension of the website performing better overall. If you need professional web design support, why not get in touch today, here at Pumpkin Web Design Manchester?