Advantages of highlighted text in web design

Delivering a clear message to your potential customers or clients is important. And your imagery, typography, and overall design all need to be on the same page to convey the right message. But sometimes it is easier to simply spell this out. Highlighting key parts of the text or underlining this, can be an effective choice. But why? And what are the advantages of highlighted text in web design? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about highlighting text in web design.

Using highlighted text in web design

For some pieces of text that the designer wants to draw attention to, highlighting or underlining the key words or phrase can be an effective option. This is often used for text based content above the fold, and picks out just a few key words from a sentence. As long as the text is highlighted in a colour that makes the words easy to read, or stand out, and suits the existing colour scheme, this can be a useful and effective design tool. But why should you consider highlighting text in web design?

What are the advantages of highlighted text in web design?

There are a number of advantages to using highlighted text, or underlined text, in web design. These advantages include:

  • Attracting attention to key text points- by highlighting some key words in a different colour you can attract attention to your written content, and use this to help your potential customers understand your main message. This can also help slow the eye as it travels down the page, so that your website users spend more time reading the content, and less time scanning over what you have written. Picking out some key words in the text to highlight or underline can even be used to deliver a shorter message to your audience that will attract their initial attention, and cause them to slow down to read the longer message around this.
  • Creating a visual feature-  content above the fold needs to grab the attention of the potential customer or client, and provide the best possible impression of your company. Using text and typography to create this, along with high quality imagery or background design, can be very effective. The human eye is often drawn to decorative text, and this effect does not occur with standard text that your website users are more likely to simply scan or skim over. Choosing text for this also sets your company apart from others, as most opt instead for visual illustration or imagery as the above the fold feature. This can help establish your company branding, and company persona.
  • Responsive design- the technique of highlighting or underlining above the fold text to make a key point or feature can easily be used as part of responsive web design too. This transfers easily to screens of a smaller size, as long as you choose the right typography style, that is easy to read.

For professional web design and support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.