Advantages of sans-serif typography in web design

web design manchester

Choosing the right typography for your website can be an important part of the website planning process. The typography you choose can have a big impact on the style and overall visual effect of your website. But the typography also needs to be practical too. Sans-serif and serif fonts are the two different typography styles often used for websites. But what are the advantages of sans-serif typography in web design? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about sans-serif typography in web design.

What is sans-serif typography?

So first of all, what exactly is this type of typography? Well, sans-serif typography is a style of font that is without flourishes and flicks, or swooping curls. This is just standard, plain lettering. It is also the most popular option for all types of website, across all industries. But why? And what are the benefits of this type of typography?

What are the advantages of sans-serif typography in web design?

There are a number of advantages to choosing this type of typography for your website. These advantages include:

  • Being easy to read on all devices- because sans-serif fonts lack the loops and swirls of serif fonts, they are very easy to read at all different sizes, including small caption text, and large headers or titles. This also transfers well to smaller screen sizes on mobile devices, where each letter will have less space than those on a desktop screen. As a result, your website will appear more professional, and your website content ill be easy to read, skim and scan, improving the user experience.
  • Creating something unique- sans-serif fonts are known for their plain simplicity and timeless or classic design. But this doesn’t mean that every type of sans-serif font looks the same as the next. In fact, you can choose a lesser known style and alter this for your web design to give a completely different effect. Alternatively, you could develop your own sans-serif font for a completely unique style and result. This can really help to cement your company branding.
  • Always fashionable- keeping your website updated regularly can bring a range of advantages and benefits. But with a sans-serif font, you can choose a typography style that will never go out of fashion. In fact, this style of font ca remain understated, stylish and popular for years to come. As a result, updating your typography won’t need to enter your to-do list!
  • Can be effective for feature typography- when thinking about headings and titles for your website pages, you might be more tempted to use serif fonts, with more character and personality. But sans-serif fonts are actually all different, and some of these can be very effective for any feature text based content above the fold.

For professional web design and support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.