When designing a new website for your company or business, you might be thinking about using landing page video content. These are generally positioned across the above the fold area to capture the attention and focus of any potential customers. And this can be very effective, increasing conversions by up to 80%. But to get the most out of your video content, you will need to follow some tried and tested rules. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you need to know to ge the most out of your landing page video content.
What are the most important considerations for landing page videos?
So, how can you make sure that your landing page video content works to your advantage? Well, there are a couple of things you should do, including:
- Follow autoplay guidelines
- Human content is key
- Design around the video
Autoplay guidelines for landing page videos
Autoplay can be a problem for your potential customers, as who wants to be browsing the internet, and be disturbed by a loud voice, or music? This is especially off-putting for people browsing in public spaces or at work, and it can easily be enough to drive them away from your website altogether.
However, the concept of autoplay is a good one. The video content attracts the users, and draws them into your website, without any interaction necessary on their part. So autoplay can be used, if you follow some guidelines. These include:
- No sound- its the sound that is the primary problem for many potential customers. So autoplay video content without sound, using captions or subtitles instead, can be a good work around. You can also make the sound optional, so users can simply click on the icon if they want to hear what you have to say.
- User control- if your video will autoplay, make sure you provide users with control options, such as stop, pause, play, and rewind/fast forward. This will help improve the user experience, as they can be in control of the video playback.
- Site loading time- if you are planning to use landing page video content, you need to make sure that your website has a fast loading time, and loads the video, and video controls, first and foremost.
Human content is key for landing page video content
If you want your video to really connect with and appeal to your users, you need to use human faces. Real people in your video content, whether that’s you and your team, or satisfied, previous customers, can really help your audience build trust with your company. This in turn can help to increase sales and sign ups.
Design your landing page around your video
If you want to use landing page video content as your above the fold content, you might want to consider designing the entire page around this feature. Not only will this draw attention to the video content, it will also help your website users focus on it.
For more information or for professional web design support, contact the experts today, here at Pumpkin Web Design Manchester.