Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about creating the perfect website for your fitness company.
What are the different fitness company categories?
There are a number of different types of fitness company which include:
- Fitness clothing
- Fitness instructing
- Gyms and training
- Diet and fitness
Fitness companies encompass a wide range of categories, though there are some common features that websites for all manner of fitness companies will need to use.
What are the important considerations for web design for fitness companies?
There are a number of important considerations to take into account when creating a website for a fitness company. These considerations include:
- Building trust
- Grabbing attention
- Call to action design
Web design features that build trust for fitness companies
If you are to persuade your website users and potential customers or clients to use your services or buy your products, they need to have faith and trust in your company. And the only image you are presenting is the one built and developed through your website. As a result, there are a number of design factors you should consider to help build this trust, including:
- Safety icons indicating safe checkout processes
- Using real imagery and photos of what you do and who you are
- Adding testimonial content to your website including video testimonials and links to third party review sites too
- Adding your professional credentials
Web design features that grab attention for fitness companies
The fitness industry is a large market right now, and this means that companies within this industry need to be able to grab attention online immediately, to secure the interest of potential customers and clients. For your website to achieve this, you will need to:
- Consider the above the fold content- the above the fold content is what will first be shown to your website users and so this needs to grab attention right from the start. Hero imagery, typography or even video content can be used here very effectively to attract the attention of your website users, though you will need to ensure that this well designed with your company branding and persona in mind.
- Use professional images- imagery is so important in the fitness industry and so it is essential that you use professional images of your products and services and use this throughout the website to maintain attention as your website users scroll down the page.
Call to action button design for fitness company websites
Finally, for your website to secure bookings or sales online, you will need to consider the design of the call to action buttons. These need to grab attention and also be fully functional to drive traffic to your sales or bookings pages, and ensure that the results are secured.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.