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Geometry based animations in web design

Using geometry in web design is a current web design trend that has proven to be very effective. And animating this geometry can lead to even better results. But how can you add geometry based animations in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about animated geometric features in web design.

How to use geometry based animations in web design

There are a number of different ways to use geometry based animations effectively in your web design. The most effective of these different options include:

  • Visual feedback- once a potential customer or client has clicked on a button, or entered data to your website, they expect to see visual feedback that indicates that the request is being processed. Otherwise, they may enter the same data repeatedly, or become frustrated and simply leave your website. In fact, this is one of the reasons why cart abandonment online is so high. To improve the user experience, and prevent this from happening on your website, geometric animations can be very helpful. A popular option for this visual feedback is a loading circle or a spiral that draws the eye and focuses the user attention for a second or two. This helps make sure that they know that the request has been processed, because the animation provides visual loading information.
  • Geometric illustration animation- animation is a tool that can be used effectively above the fold, to attract the attention of the website user, and direct their attention to key information or to the call to action button. Triangles can be very effective for this, as the three points can be used almost as an arrow to move attention on to the next area of focus.
  • Background geometric animation- instead of being the key feature above the fold, you can apply more subtle geometric shapes to the background of your web design. This will create small pockets of movement that can keep your website users interested in your website as they scroll down the page. This helps prevent them from becoming bored and looking elsewhere, but it is not too much animation to have an overpowering or off-putting result.
  • Geometric call to action animations- most call to action buttons are a geometric shape, even if only a square or rectangle. You can animate these with a range of different effects to help add to the visual feedback, after clicking the button. You can also move the call to action button slightly, along a fixed line, to draw attention to this after inactivity or on loading for the first time. However, you will not want to keep the movement permanently, as this can be irritating for some website users.

For more information, or professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.