Call to action button design mistakes

web design manchester

The call to action button is a crucial part of any web design. This button directs website users further through the sales funnel or directly to the signing up, booking, or purchasing form. As such, it needs to be well designed to attract attention, and be attractive to your website users. So, how can you make sure that this is well designed? well, there are several design mistakes that are easy to make when designing your call to action button, and these can have a negative effect on the number of click throughs you experience. As a result, these mistakes will need to be avoided. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about the most common mistakes in relation to your call to action button.

Call to action button design mistakes

So, what are the most common mistakes when creating an effective call to action button? Well, there are several, including:

  • using the wrong call to action positioning
  • using the wrong call to action button colour
  • using the wrong language on your call to action button

Call to action buttons and positioning

Positioning should be the number one consideration when thinking about your call to action button. Placing this in the wrong part of the screen or website can really prevent users from continuing their browsing journey. At the bottom o the page for example, is not a good place for a call to action button. While you might think that your website users will be more inclined to click once they have read all the information, the ones that dont click through, probably haven’t scrolled that far, and this leads to missed opportunities. If in doubt, use one above the fold as well as one at the end of the page. But above the fold should be your number one priority.

Call to action buttons and button colour

Call to action buttons need to stand out from the rest of the page. This is definitely true. But it shouldnt be interpreted as an invitation to use an outrageous or clashing colour, just to draw attention to the button. In fact, this can do more harm than good, with website users and potential customers being put off by the clashing, bright colour. And at the same time, you dont want your call to action button to blend into the background to potentially be missed either. Choose a colour that contrasts with the background and supports your company branding, as well as the rest of your website.

Call to action buttons and the right language

Call to action buttons should always be positive, direct and instill action in your website users. Use words like now, today, or go to invoke action, and avoid any more than around 6 words. You should also avoid sarcasm or aggressive tactics, unless these thoroughly support your brand and your target audience.

For more information about web design and call to action buttons, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.