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Choosing a colour scheme for your logo

One of the biggest features of your company branding is the company logo. This is what people will recognise your business by, and brand recognition is key to increasing sales and sign ups, and allowing your business to grow. But creating a logo that will be effective, can be a challenge. From the shape, style, and typography, to the colour scheme, there are a number of considerations to bear in mind. The colour scheme is one of the most important things to consider, so how can you be sure to choose the right colours? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the region, from Blackburn and Stockport, to provide top quality web design solutions that really stand out. As a result, we have produced this guide to choosing a colour scheme for your logo.

Choosing a colour scheme for your logo

Company colours can be difficult to settle on. Different colours invoke different feelings, and can mean different things. And these meanings are often cultural or geographically specific. For example, red is often used as a warning, but in China, it is the colour of good fortune. As a result, you need to be mindful when choosing the colours that will symbolise and reflect your brand or business. A good colour scheme will:

  • help your business be easily recognisable
  • make it easier for potential customers to trust your company
  • help to set the tone or character of your company

Popular colours and combinations

There are several different and effective colour schemes, used by many different companies, across different industries. These include:

  • Reds- Companies with logos that are predominantly red include Coca-Cola, Santander, and Netflix. Red is a bright, bold colour that shows your company is energetic and forward thinking.
  • Blues- Some companies that use blue logos effectively include Halifax, the Royal Bank of Scotland. Blue is a colour that evokes seriousness, and sensibility, and also shows your potential customers that you are trustworthy.
  • Greens- Green is more of a neutral colour suited to brands that focus on getting outdoors, or companies with an eco-friendly service or product range. Some companies using green effectively include Land Rover, Animal Planet.

Some effective colour combinations include:

  • Red and yellow- adding yellow as a secondary colour to a red logo can have a positive impact, making your company seem warm and welcoming. Red and yellow are both primary colours, and these combine well together for brands also aimed at children or families. Mcdonalds, Pizza hut and LEGO are good examples of this.
  • Blue and yellow- another primary colour combination, blue and yellow can be very effective. The yellow accents the blue, and creates a more interesting visual effect that can grab the eye. Brands with blue and yellow logos include Ikea and VISA.

For more information or advice, get in touch with Manchester’s leading web design professionals today, here at Pumpkin Web Design Manchester.