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Choosing hero images for eCommerce websites

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about choosing hero images for eCommerce websites.

What are the important considerations when choosing hero images for eCommerce websites?

ECommerce websites need to be designed to perfection to maximize the potential for product sales. This means designing every part of the website with the needs and expectations for the website users in mind. The above the fold content is essential for this, as this is the content that potential customers will see before they scroll down your landing page, and so this needs to really grab attention and interest, right from the start. As a result, images are often used in this section, and are referred to as “hero images” in this top space. But for eCommerce websites, choosing the right hero image is even more important. So what are the key considerations to bear in mind. Well, there are several, including:

  • The quality of the image
  • The current aim of your company

The quality of an eCommerce hero image

The quality of image you choose for the hero image of your eCommerce website is one of the most important things to consider. A high quality image, that really draws attention to your website is the most effective choice. Grainy images, or images that do not look professional will have a negative impact on your company, and how your potential customers view your business and products overall. You should also avoid over-used imagery, or stock imagery in this space. This is because the above the fold content, and particularly the hero image, can make your company branding clear and establish your company persona. Choosing imagery that is not unique will not have the most useful effect.

The current aim of your website and the eCommerce hero image

Depending on the aim of your website, currently, you should change or alter your hero image, as well as your above the fold content. This is because the hero content is the most influential part of your website, and positioning the products that you want more people to pay attention to right at the top, can be a straight forward way to meet your selling targets. This is because, with high quality imagery, your products will look more interesting and your website users will be more likely to purchase. This can be your top end products, or a product that is discounted. Either way, by being in the hero space, the link to this product from the call to action button is more likely to be clicked, driving traffic and increasing the opportunity for sales.

For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.