Combining text and images in web design

web design manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and clients across Manchester and the North West, including Blackburn and Chorley, to deliver high quality web design solutions, that can convert your users into customers. A big part of this involves blending images and text to create a persuasive, thought provoking and visually interesting website. While still remaining practical, legible, and useful. This can be more difficult that it might seem. Especially when you factor in layout, colour schemes, branding and accessibility. But it doesn’t have to be too complicated. In fact, this is our guide to combining text and images in web design.

Combining text and images in web design

When you think about a website, it’s easy to be distracted by all the individual pieces like titles and headings, colours and buttons. But actually, everything on the screen is just the right combination of text and images. Used in a balanced and informative way. After all, it would pointless to have a website without text, as it would be very difficult to convey your message, and encourage or persuade users to buy a product, or sign up to your services. At the same time, a website without images would be bland, boring and easy to ignore. And your customers wouldn’t know what they were purchasing. So using both text and images is absolutely essential. But why combine the two as a specific feature or element?

Well, by creating a web design element or feature that blends both text, and visual imagery, you can make a persuasive and informative piece of content. People will be drawn to the image, and then stop to read the words. And this is a powerful combination for any website. However, it isn’t always straight forward.

Considerations for combining text and images

To make the most out of your element, you should consider:

  • Text on an overlay- placing text on a soft background overlay is one of the simplest techniques for presenting images and text in one feature. An overlay is laid over the top of an image, or coloured box, to help dull the tones and sharp highlights and shadows in the image. This helps create a more balanced background to help the text get the right amount of contrast to be easy to read.
  • Using the text as part of the image- Instead of overlaying the text as a separate entry, you can add text to the image itself. Using popular photo-editing software. This can help your website seem seamless, and you can get the balance just right. However, it also means that this word will not get picked up by search engines. So it can be an SEO issue.
  • Image and text interactive design- Alternatively, you can pair images and text as part of an interactive design feature. Text can appear when a user hovers over your image, or an image can appear when a user hovers over your text. Either way, this can be a fun and engaging design option that will keep users on your website. However, it is important to note the hover animations will not work on a mobile device, and so this will not be suitable for a responsive website.

For more information or for professional web design support across Manchester, get in touch with the professionals today, here at Pumpkin Web Design Manchester.