Advantages of combining functional and visual web design

Pumpkin Web Design Manchester

Website design involves practical elements like navigation and call to action buttons, as well as visual elements like imagery. There are also some elements that straddle both aspects, like typography. Combining the visual and practical aspects of any website is the key to success online, and can bring a range of advantages and benefits. But what are these? And what should you take into account? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about visual and functional web design.

Understanding visual and functional design for your website

Visual design is design that is based on aesthetic. The key concern for visual design is whether the website looks good, and this also includes practical decisions like:

  • the colour scheme
  • the layout
  • the imagery
  • the typography

In contrast, functional design is all about how the website actually works. This means that the practicality, and usability of the website, are the foremost consideration. This can all link to visual design though:

  • the size of the links/buttons/text
  • the navigation bar options
  • the layout

What are the advantages of combining functional and visual web design?

For any website to be successful, there needs to a be a good balance between these visual and functional design trends. A website that is built just for function alone will be fully working, and responsive, but it probably wont grab the users attention and pique their interest. On the other hand, a website that is designed just for visual effect might not be easy to use, and could frustrate or drive potential customers away. So, combining these two design trends can bring a range of benefits and advantages, including:

  • Internal consistency- a website that has both aesthetic appeal, and functionality in mind, will result in a website that is internally consistent. This means that when browsing your website, no matter which page your website users land on, they will know how to find what they need. This is an important consideration for improving the user experience.
  • All features will work as expected- the functional aspect of design usually ensures this part, but by combing this with visual design principles, you can make it easier for users to know what to expect from your interactive elements. Colour changes when clicked for example provide good visual feedback for users.
  • Website will be easy to read- the typography size, colour combinations, shape and style are both visual considerations, as well as functional. You need your website to be easy to read, as the content contains all the essential information your users are looking for. By making all the right design decisions, combing visual and functional design principles, you can be sure that your website will be a success.

For more information or for professional web design support across Manchester, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.