Using splash pages in web design

Websites should always be designed to grab attention and intrigue the website user from the start, and a splash page can help you achieve this aim. But what is a splash page? And how can you be sure to use this effectively? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about using splash pages in web design.

What are splash pages?

A splash page is an initial page that introduces users to your website. It might use the exact same design features as your main website, or it might be designed slightly differently. But you can use video, imagery and text to draw users into your website. This will usually feature a call to action button that when clicked takes the website user directly to your main website. Unlike other types of initial page, the splash page does not require website users to enter their details.

What are the considerations for using splash pages in web design?

To use splash pages effectively in your web design there are a number of different things you should consider. These include:

  • The page design
  • The purpose of the splash page

Effective design for splash pages

To make sure that your splash page is effective, this will need to be well designed. You should consider:

  • Company branding- ensuring that your splash page is designed in line with your company branding will help website users and potential customers and clients to know that this splash page is part of your website and can be trusted. This can prevent people from leaving immediately.
  • Typography- not only should typography meet the basic requirements of being easy to read and responsive to screen sizes, but this should also grab attention to ensure that your potential customers and clients take the time to read the important message you are sending.
  • Button design- it needs to be clear and obvious to your website users that by clicking on the call to action button the full website will load. Your potential customers and clients need to be sure that by clicking on the button they will still be browsing safely, and will not be redirected to a third party.

The purpose of the splash page

A splash page should not be used for no reason, and instead should have a specific and obvious purpose. These purposes include:

  • Informing potential customers and clients- if you have something you need your website users to know, such as an event, promotional offer or even an age restriction, a splash page is sure to get this message across.
  • Highlight a product promotion- for a new product or service announcement, or for an offer or promotion, a splash page can directly drive customers and clients to the page they need to get to directly. This can help save time and improve the user experience.
  • Community creation- other companies opt to use the splash page to encourage or invite website users to become part of a community or to sign up to the email newsletters.

For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.