Designing pop-ups usually involves creating stunning visual offers that will tempt website users to sign up to a mailing list, usually in return for a voucher code. But, over the last few years, it has been necessary for websites of any size to use a pop-up to inform users of the cookie settings, and allow them to select the desired settings. While this does interrupt and disrupt the browsing experience, it is a legal requirement, and an important consideration for web design. So what are the key considerations for designing effective cookie setting pop-ups? And how can this lead to improvements for your user? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about cookie setting pop-ups.
Important considerations for designing effective cookie setting pop-ups
So, what should you consider when creating pop-ups to inform users about website cookies, and ask for cookie permission? Well, there are several important things to bear in mind, including:
- Colour combinations
- Language choice
- Size and position
Colour combinations for cookie setting pop-ups
To make sure your pop-up for cookie management is effective, you should be sure to consider the colour combinations you use. This includes:
- Using the same colours as the rest of the website- this helps users recognise the pop-up as part of your website, building consumer trust, and making it more likely for your users to accept the cookie settings.
- Using branded colours- if you want your pop-up to stand out from the website, you could use a different colour combination, as long as this involves branded colours. Again this can be useful for building consumer trust.
Language choice for cookie setting pop-ups
While the language itself is not necessarily part of the design choices, using the right language is essential for success. Keep your text short, focused and to the point, with the option for the text to be expanded if more information is required by the user. This can help the pop-up remain small and less obtrusive, while delivering an effective message.
The layout and typography used to show this language is also important. The text needs to be easy to read on all device screens, and use plenty of white space so that each word stands out.
Size and position of cookie setting pop-ups
Finally, for effective cookie setting pop-ups, you should consider the size and the position. You have several options, including:
- Creating a rectangular pop-up along the base of the screen- this is easy for website users to notice, especially as they scroll down the page. But it is also unobtrusive, allowing users to read the content at the top of the screen, without interruption.
- Creating a square pop-up in the centre of the screen- creating a square pop-up box can be an effective option as this will draw attention immediately to the pop-up.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.