Web design essentials for general contractors

web design manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about web design for general contractors.

What are the web design essentials for general contractors?

For electricians, gas engineers, carpenters and mechanics, and other types of trades services, a high quality website and a good online presence can help to drive new custom and increase your audience reach. It can also allow more people to book your services. But to do all of this your website will need to be well designed with a good level of functionality and practical design. So what should your website include to achieve this? Well there are several things, including:

  • Easy to use booking forms
  • Client testimonials and reviews
  • Professional imagery

Easy to use booking forms for general contractor websites

Whether you offer your services directly to the public, or to other business professionals for larger building and construction projects, your website will need a booking form. However, it is essential that this is well designed to ensure that your potential clients can follow through with the booking easily and quickly, reducing the possibility of site abandonment part way through the process. As a result, your booking form should be:

  • Simple- the form should have as few entry fields as possible on each screen to create a sleek and minimalist style. This can help the user feel more confident and less overwhelmed.
  • Easy to use- the booking form needs to be easy to use on all devices, including mobiles and tablets. This means that the buttons and entry fields need to be perfectly sized and organized on the screen for ease of use.
  • Progress bar- a progress bar can indicate how far through the booking process the client is, allowing them to see that the information is being entered correctly, and preventing confusion.

Client testimonials and reviews for general contractor websites

In addition to an easy to use booking form, your website should also include social proof of the high quality workmanship and results that your company can offer. While this can include images, as we’ll discuss next, it should also include client testimonials and reviews. These prove to your potential new clients that your services are as good and valuable as your website states, allowing your audience to trust your company. This trust is integral for increasing bookings and growing your business.

Professional imagery for general contractor websites

Finally, for any company in any industry, professional and high quality imagery can be a key feature of your website. But for general contractors this plays an even more important role. This gives your potential clients an idea of the work that you can carry out, and the quality of such work, which can help the make a more informed decision about hiring your company. It can also help boost confidence in this decisions by increasing consumer trust. This imagery should be used on your landing page as well as your services pages.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.


Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.