Common responsive web design mistakes

web design manchester

Responsive design is a crucial consideration for any website as this can help to improve the user experience for those potential customers or clients accessing your website from a mobile device, while also improving the SEO performance of your website too. But not every responsive website is as well-designed as the next. In fact, there are hundreds of companies, large and small, that make a range of responsive design mistakes. And this can have a negative impact on overall sales, booking and sign ups. So what are the most common mistakes in responsive web design? And how can you be sure to avoid these? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide a range of high quality, effective, web design solutions to meet any and all of your businesses requirements.  And this is our guide to everything you should know to avoid mistakes with your responsive website.

What are the most common responsive web design mistakes?

There are several mistakes that are made frequently when it comes to responsive web design. These include:

  • Hiding content
  • Not using adaptive images
  • Not changing the navigation system

Hiding content and responsive design

One of the biggest mistakes your company can make when it comes to responsive design right now is to hide content that is otherwise available on desktop versions of your website. The main aim of the Mobile First Algorithm is to give potential customers and website users the same experience, detail and level of content that is available to users on larger devices. This makes sense considering mobile internet browsers daily surpass desktop users, and providing the best possible user experience is essential.

Not using adaptive images in responsive design

This might seem like one of the most obvious changes you should make for a fully responsive website, but you’d be surprised by how many companies, large and small, actually neglect to do this. This results in images that are too large or too small of the website, sometimes obstructing other pieces of content, and making the users browsing experience a nightmare. This is one of the main things that can cause users to leave your website, and shop elsewhere.

Not changing the navigation system for responsive design

A unified navigation system across all devices is just not possible, however beneficial it could potentially be. While your users would know exactly where to find the content and page they were looking for, regardless of which device they are using, navigation systems need to be flexible based on the size of the screen. Static navigation bars that are either horizontal or vertical are not the best option for mobile phones, where the links would be too small to click, and users would become frustrated.

For more information, or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.