Logo design is essential for improving branding and building trust with your potential customers and clients. And positioning this logo effectively on the webpage is just as important. Placing the logo within the navigation bar can be an effective visual and functional option. But what should you consider when using this design option? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about using company logos in the navigation bar.
Why is it important to include your logo in the navigation bar?
Adding the logo to the navigation bar can be a very effective option for any website, in any industry. This can bring a number of benefits including:
- Clear and obvious logo positioning- when the navigation bar is used as a horizontal bar at the top of the screen, positioning the logo within this bar allows it to be visible and prominent as soon as the website loads.
- Saving screen space- minimalist web design is all about saving on screen space and decluttering the screen. By positioning the logo within the navigation bar you won’t need to make space in the top left or right of the screen for the company logo, allowing your hero content to take up the whole space.
- Double logos- of course, the above two benefits only apply when the navigation bar is a horizontal one across the landing page. When the navigation bar is hidden, such as a slide out navigation bar or a hamburger menu, the logo will need to be used on your main screen design as well as on the navigation bar itself. This allows double company logos to be used.
What are the design considerations for company logos in the navigation bar?
When using company logos in the navigation bar there are a number of design considerations you should take into account. These include:
- The size of the logo
- The placement of the logo
- The logo functionality
The size of the logo in the navigation bar
Many companies position the logo within the navigation bar for this to act as a link to the homepage. The size of the logo is an important design consideration that can be applied in two different ways:
- The logo can be larger than the other navigation options
- The logo is the same size for a uniform approach
Each option is effective for different websites and will bring different benefits based on the overall web design.
The placement of the logo in the navigation bar
Where the logo is positioned often depends on the type of navigation bar you opt for. For a vertical menu, or a slide out or hamburger vertical menu, the company logo is often best positioned at the top of the vertical list of navigation options. However, for a horizontal menu the company logo can be a good option for the centre of the navigation options.
The functionality of the logo in navigation bar
The logo is often used as a link to take the website user, and the potential customer or client to the landing page or home page. The logo here has replaced what was once a small icon of a house, serving the same purpose but also promoting company branding.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.