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Key features for a one page website

Web design is different for every company, of every size. There is no “one size fits all” approach that will work across different industries, and for different companies with different aims. That’s why there are so many different types of website. A one page scrolling website being one of the lesser used, but equally effective options. So what this type of website, and what are the key features for a one page website? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about one page scrolling websites.

What is a one page website?

Just as it says on the tin, a one page website, is a whole website that is built just on one page. This means there is only one website file to load, and all of the information is displayed as the user scrolls down the page. And instead of navigating to separate pages of the website, the user can simply click on the link, and be taken to the precise point where the intended information is found, using a system of bookmarked headers or content areas.

What are the key features for a one page website?

To make sure that your one page website is a success, and not an inconvenience for your users and potential customers, you should consider including some key features. These could include:

  • A navigation system- as mentioned above, a navigation menu can easily be included as part of a one page website, and this is something that should definitely be included. When a website loads, users expect to be able to navigate through pages, with categorized content, from the start. Without a navigation system, your potential customers would instead need to scroll through all of your content, before they could find what they need. And this would result in a negative user experience, a higher bounce rate and lower sales or bookings.
  • High quality images- a one page scrolling website tends to lend itself to large, over-size images and incredible visual design, and this is what your potential customers or clients expect to see. Using a one page scrolling website, with stock images or low quality images could be a risk for your company image and your profit margins.
  • Linear structure- a one page website can take users from the landing screen, to purchasing or signing up, through a single, linear, scrolling journey. This can be incredibly effective as it reduces the opportunity for users to be distracted, and taken away from the purchasing process. However, it does mean that your website needs to have a clear, obvious linear structure, that will need to be well planned and tested.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.