Important considerations for logo design

Social Media Manchester

For any company or business looking to increase sales and sign ups, and target new customers, a web presence can be a great option. Developing a company website can help to publicize your brand, reach a wider audience and build consumer trust. However, a big part of this comes from the quality of your web design, and the quality of your company branding. That’s why developing the right logo for your brand is an essential consideration. But what makes a good logo? And what are the essential considerations for logo design?

What are the most important considerations for logo design?

So, what do you need to bear in mind when creating a company logo, to make sure this has the best possible results? Well, you should consider:

  • Scalability and responsive design- It is essential that your logo,like every other part of your website, is easy to see, read and understand on all screen sizes and devices. This can really make a big difference to the professionalism and perceived quality of your company or brand. At the same time, your logo will need to be suitable to be scaled up, for a range of real-world applications including billboards, sop signs and vehicle decals.
  • Simple design- for a logo, it is essential that your purvey a clear message about your company, through colour, symbolism, design, shape and even typography. However, this needs to be simple and obvious, without over-complicating the design. A simple, clean design can be far more practical and effective.
  • Avoid effects- if you are tempted to include shadowing, gradients and other details in your logo, you should reconsider. This can be impossible to transfer onto other real world applications, and you don’t want to limit your brand or growth with an impractical company logo. In addition, any effects can also be lost or distorted when showing on a small screen size, and this can be detrimental to your brand.
  • Long-term impact- When developing your logo it is also essential to remember that this logo will be associated with your brand for the long term. So you need something that can whether the test of time, and still be relevant and original.

What makes a good logo?

A good logo is one that is:

  • well planned and developed in line with the company persona and other branding
  • simple and easy to understand- monograms can be the most effective choice
  • completely unique and original, different from anything else
  • created with the right balance of colours and symbolism
  • easily distinguishable
  • recognisable across all of your online platforms

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. For more information or advice, or for professional web design support, get in touch with Manchester’s leading web design experts today!