Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to the small but effective changes you can make to transform your website.
What are the simple web design changes that can transform your website?
Making some small adjustments to your website can be a simple way to transform the entire look and appeal of the site. Not only will this bring a fresh new style to your landing pages, but these changes can be practical and functional too. Some of the most simple changes to make, with the biggest impact, include:
- The typography
- The imagery
- The navigation menu
Changing the typography to transform your website
Changing the typography you use for the title or heading text is a great way to alter the visuals of your website. By design, this typography will be positioned prominently, as one of the first things that potential customers or clients will notice. As a result, changing this to a different style, or even colour, will be sure to attract attention from new customers, and be very noticeable for returning customers, increasing interest in your website. Just be sure to test this for legibility on all devices.
At the same time, changing the overall typography used for the text based content can also change the way your website looks. Different font types can suit brand personas of different types, as well as having an influence on how appealing your text content is to potential readers.
Overall, changing the typography is the easiest way to change the way your website looks.
Changing the imagery to transform your website
Changing the imagery used on your website can include:
- Changing the images/video content above the fold
- Updating or changing images for products or services, as well as those throughout the website
- Changing the icons used
- Making changes to any illustrations
Any imagery changes you make need to take into the company branding and persona, and you should ensure they are high quality, and professional. This is because the imagery you choose to reflect your products or services, is the number one piece of persuasive content on your website. High quality imagery can help you secure more conversions.
Changing the navigation menu to transform your website
Finally, you could consider changing the navigation menu. If you currently have a static menu, you could consider a hamburger menu or slide out option that allows more of the above the fold content to be noticed. Alternatively, you could make the switch to a vertical design. Either way, your website will feel updated and fresh. However, for any returning customers, a big change to functionality in this way could initially be disorienting and confusing, and this is something that should be seriously considered.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.