Contrasting colour choices for web design

Choosing the right colour scheme for your website generally depends on your company branding, and any logo colours you might already be using. But for many companies, developing a website is an opportunity to develop branding too, from the ground up. And this means your colour scheme choices will not be restricted. Contrasting colours in web design can be incredibly effective for directing attention to key points, and maintaining the attention of your potential customers and clients. But how can these be used effectively? And which colours can be combined effectively? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about the most effective contrasting colour choices for web design.

What are the most effective contrasting colour choices for web design?

If you want to make a statement with your web design, the colour combinations you choose can be particularly helpful. And while choosing contrasting colours can be a risky choice, the right contrasting combinations can actually help create a stunning, striking website. The most effective contrasting colour combinations that are popular for websites currently include:

  • Yellow and black- these two colours create a strong amount of contrast, so that the secondary colour will stand out. For many websites, using these two colours, the black or dark colour (dark grey for example can be used instead of black) will be used as the background colour, with the bright vibrant yellow as the secondary colour. This draws attention to key features, as the yellow stands out from black background, capturing instant interest.
  • Green and grey- this is a colour combination that needs to be used more carefully, as you need to select the right tone of green and grey to ensure that the colours work well together. A lighter grey background with a deep, rich green as a secondary colour for example can be very effective. Instead of jumping out of the page, this contrast is more subtle, creating a more modest visual effect.
  • Blue and white- when you think of blue and white colours you might think about bathrooms, seaside imagery or even pottery. The reason these two colours are used extensively together is because they combine and contrast effectively. Using a rich, deeper blue with white can be effective, but a lighter blue shade can be equally as successful. In the online world, blue and white are used for both Facebook and Twitter, but these combinations are also used for professional industries too like banks.
  • Orange and black- much like yellow and black, orange and black can be effective too. again, with a dark or black background, the orange colour can really stand out and pick out the key points of your website content with ease, commanding user attention.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.