For many small to medium sized business, selling products online is not something they need to consider. Instead, some SMBs are focused on selling services instead. From plumbing, heating and construction services, to the hair, beauty and fashion industries, service providers are essential. But whether you are an old favourite or a new starter, you will have to capture attention and generate interest online, if you want to boost your business beyond the local area. And your services page will be responsible for informing potential customers or clients about what you can offer, and why they should choose you. That’s why effective web design choices are so important for this page. But what does this involve? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to help you design an effective services page.
How to design an effective services page
So, what does designing a services page involve? And how can you be sure to create a stylish, and effective services page? Well, you could consider:
- Simple layout
- Visual imagery
- Usability and the user experience
- Clear messaging
Your services page will probably be the second page you potential customers land on, after navigating there from the landing page. This means that you are at more liberty to include more text content, but you still need to balance this with the right visuals. That’s why your layout is so important. Make sure you choose a layout that draws the users eye down the page, without too much visual clutter.
Images and video content attract attention as the user scrolls down the page. But even when the page initially loads, the imagery should be the first thing they see, in an above the fold position, as the services page is just as important, if not more so, than the landing page. Users that navigate to your services page are generally more interested in actually making a booking, or getting in touch. So you need to maintain high design standards to really impress, and persuade users to trust your company. And using professional, high quality imagery of work already carried out is the key to making more conversions.
Usability and the user experience
Your services page needs to be very easy to use, and intuitive. Users should be able to contact you directly from the page, as well as via phone or email, with direct links to bookings. By simplifying this initial process, and making the services page easy to navigate, easy to read, and easy to use, you could be more likely to increase conversions. Use forms with as few input fields as possible, and make sure your call to action button is bright, visual and clear too.
Finally, you can use design features to really emphasize any main points or key details you want your potential clients to take away with them. Try using headings and subheadings to break up the text, and use whitespace or overlaid text to really accentuate any key points, separately from the main body of the text.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.