Creating a website that will be a useful tool for your company or business, and reflect your company values and branding is essential for many small to medium sized businesses. And for those that work in one local area, this is more important than ever. Using effective design themes is one option, but what are the benefits of design themes for local websites? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about local web design and the key considerations for creating an effective result.
What are the most important design considerations for local websites?
For companies looking to target an audience within a particular location, web design can be even more important. In general, these will be small to medium sized businesses, offering services or products in just one area. So attracting a wider range of customers or clients is essential to the company success and development. And this is why making the right design choices is so important. Some considerations include:
- the typography
- the imagery
- the layout
- the navigation
- the icons
- the colour scheme
What are the effective design themes for local websites?
A design theme in web design is essentially a central theme around which the website is developed. This theme can influence every part of your website. By tying your website to a theme, you can restrict your design choices, but you can also develop a well branded, and personalized website, that will show off your company persona. And for local businesses, this can be very effective, when used effectively. For local businesses, effective themes could include:
- Designs themed on the surrounding area- whether you are based right in the heart of vibrant Manchester, or in a smaller community setting, you can base your web design theme on your local area. Dramatic city scenes can be a great choice for above the fold content on local landing pages, while for companies in more rural settings, rural images can be a great way to connect with your local customers, and plant your company firmly at the heart of the community.
- Designs based on a colour scheme- colour scheme website themes can be just as effective as those with a heavy amount of imagery. However, this relies on making the right colour choices. For local businesses, that want to cement this connection with the local community, you will need to use the same colours as any physical store or business premises you own. So whether you have a logo on a van, or a large local store, the website will need to reflect any branding you already have. This will help local people make the connection between your company, and your online presence, and when attracting new customers to your store, they will also make this connection too. This can even help to build trust, increasing the opportunity for sales, bookings and sign ups.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.