The “about us” page on your website might not be the first landing point for most of your users, but this doesn’t mean it should be neglected. In fact, for many companies and businesses, the “about us” page is one of the most frequently visited. So why is the “about us” page so popular? And how can you create a well designed, effective “about us” page? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide high quality, effective web design solutions. As a result, we have produced this guide to designing a user focused “about us” page.
Building trust with the “about us” page
For any company or website, the primary aim of the website will more than likely be to secure more sales and encourage more sign ups. To do this, your website needs to:
- Grab the attention of the users- without their attention, your users wont be focusing on all of the persuasive text and stunning imagery that adorns your website. And they’ll more than likely miss out on your call to action too.
- Interest the users- once the users are looking at your website, you need to pique their interest. Show off what you provide, and how it can help them directly.
- Build consumer trust- consumers are now more wary than ever before, and so before they commit to purchasing or signing up, you need to earn their trust. This is where the “about us” page comes into it’s own.
The “about us” page can be the perfect resource for building trust with the consumer. This is the page that will detail:
- Who you are- Who are the people behind your company? What are your personal values? What type of people are you? All of these are questions that any new consumer will have about your company. And the “about us” page is the perfect place to answer them.
- Your story- using the “about us” page to tell the story of the growth of your company can be very effective. Not only are users genuinely interested in this kind of backstage access, but it also helps users make a judgement about your company, and whether or not to purchase from you.
Designing a user focused “about us” page
As you can tell, the “about us” page is the perfect place to introduce yourself to interested customers and tell them a bit about the background of yourself, or the company. This page is all about the users, and helping them to put their trust in you. As a result, you should be focused on the user, and what they require, when designing your “about us” page. This means:
- Using headings and colours to divide the content into sections that users can quickly flick to, to find what they are looking for. This will result in an improved user experience, and as a result, potential customers that are more likely to make a purchase
- Visual design will be necessary to de-clutter the content and make it easier to focus on one thing at a time
- Easy to read typography can help make your content quick to skim through, making it easier for your users to pull out the necessary information
- Professional imagery can make a big difference to the outcome. Use original images to really show who you are, instead of using simple stock images. Your users will appreciate the effort, and you should see an increase in sales.
For professional web design solutions that can get results, get in touch with the professionals today, here at Pumpkin Web Design Manchester.