Effective payment methods for your website are essential for making sales online. If your payment forms are not well designed, you can lose consumer trust and may find that your website has a high bounce rate. This means that your potential customers or clients are more likely to abandon their cart without purchasing. So what can you do about this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about effective design for payment forms.
What are the important considerations for designing an effective payment form?
When designing a payment form for your website there are a number of factors to consider to ensure effective design. These include:
- Showing security
- Simple entry
- Payment methods
Online payment forms and security
Security is one of the most important features when making a payment on a website. Your potential customers and clients need to know that they are able to trust your website with their bank details or financial accounts like PayPal, and this is something that can prevent your users from committing to purchase, if that trust isn’t formed. To ensure that your users are comfortable making a transaction on your website you should consider:
- Showing the SSL certificate- the SSL certificate will add a padlock on the top of the browser next to the URL,which can instantly alleviate any fears or worries that your website users may have in regards to purchasing something from your website. This is a well recognised symbol and it allows your company to appear more trustworthy and reliable.
- Payment verification options- when something is purchased online, the bank or company may try to verify this purchase and prevent fraud. Integrating verification options with your online payment system can be a very effective way to secure trust and show that your website is secure.
Simple entry for online payment forms
By ensuring that you only ask for the necessary details as part of your online payment form you can make the whole process quicker and easier for your website users.This means that they are more likely to complete form. People are still unsure about sharing personal information online, and its important that your purchasing form allows your website users to feel comfortable and at ease. Allowing auto-fill to complete the form where possible can also be a very good option.
Payment methods for online payment forms
Finally, when designing your online payment form it is important to consider the payment methods themselves. Adding a PayPal payment option as well as a Visa and Mastercard option can be very important for flexibility and user peace of mind.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.