Designing an effective customer support form

Providing support for customers or clients online is a great way to add value to your website and improve the user experience. However, this support needs to be well planned and designed in line with the expectations and requirements of your audience. And a customer support form that is well designed can be central to this. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about effective design for customer support forms.

What is a customer support form?

A customer support form is a form designed for your customers and clients to fill in when looking for an answer to a question or when asking for support from your team directly. Some customer support forms work with the FAQ page to suggest written answers that may be relevant to the query, or to send the customer query directly to your company support email. Either way, it is important to make sure that this form for entering the information is well designed and well presented.

What are the important considerations for designing an effective customer support form?

There are a number of important considerations when designing a customer support form effectively. These considerations include:

  • Quick answers
  • Simple design
  • Further guidance

Ensuring quick answers from a customer support form

One of the most important features of any customer support form is the speed at which the potential customer or client can find the answer they are looking for. By designing an effective form, you should be able to guide your website users to what they are looking for immediately. This means asking the right questions. This can be achieved by providing a drop-box menu full of possible topics to choose from, or simple entry forms for the product number or serial number, and a query box for further details.

Simple design for a customer support form

To make sure that your users are not overwhelmed by your form, and are more likely to complete it, it is essential that your support form is designed with simplicity in mind. You need to make it as easy as possible for your website users to fill in the form and find the answers. This means ensuring that the form is:

  • Designed responsively- for your customer support form to be truly effective, it needs to look great on all platforms and devices, including mobile devices with smaller screens. This is what responsive design can achieve.
  • Clear labels- if you want your audience to complete the customer support form effectively then the entry fields need to be clearly labelled to avoid confusion.

Providing further guidance from a customer support form

Finally, for a truly successful customer support form you should let your users know exactly what to expect next. This means pointing them to further guidance or information that may be relevant on your website, as well as letting them know when exactly they can expect a response from you. This helps to build trust and improves the user experience.

For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.