Improve the loading experience with animation

From the typography to the visuals, each aspect of your website is incredibly important to the overall user experience. And while it can be easy to get caught up in the large, bold visuals and the eye-catching design, its important not to overlook the smaller details either. It’s these small details that will shape the overall design of your website. From the navigation bar, to the icons, small details can be the key to improving the user experience, and improving your sales and sign ups. One of these small details could very well be a loading animation. So, what is this? And how could a loading animation improve user experience? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about loading animations.

What is a loading animation?

So, first of all, what is a loading animation? Well, a loading animation is simply an animation that is triggered when the website is processing a command or information. During this time, the page might be loading slowly, or not seem to be making any progress at all. As a result, a loading animation is used to provide visual feedback to users that their request is being processed.

How can you improve the loading experience with animation?

So, could a loading animation improve the experience of your users, and ultimately help improve your conversions? Well, the simple answer is yes. And this happens in a number of ways, including:

  • Keeping the user entertained- while a page is loading, it can be boring for any user to sit and wait. Especially when they are not sure how ling they should wait, or if their command is even being processed. That’s why adding a loading animation can hep keep users on your website, and prevent them from bouncing.
  • Visual feedback- a loading animation doesn’t have to be a direct progress bar, but this can provide useful visual feedback to your website users, regarding their input. If your website user knows that they just have to wait a little longer, and they will get their desired outcome, they are more likely to stick around. And the animation itself can help improve the user experience by keeping them involved in the ongoing processes.
  • Promoting company branding- a loading animation doesn’t have to be the same as any other company. So you can actually use this animation to further promote your company branding, which will in turn help users to trust your website. By building trust, you can form a more direct customer company relationship, which in turn will help the user feel more valued, and more positive about their website experience.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.