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Purple backgrounds in web design

Selecting a new colour scheme for your website is not always straightforward. You have to consider your company branding, and of course your company colours, but you also need to consider design trends and usability too. One of the popular colours in web design right now is purple. This is generally used as the predominant colour, for the background elements. But which shade of purple should you go for? A deep, rich purple, or a light vibrant shade? And what are the important considerations for purple backgrounds in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about using a purple background.

What are the advantages of purple backgrounds in web design?

Choosing a purple background for your website can be an effective choice. Especially when all the usability decisions are made during the planning process. But why should you choose purple? Well, there are a number of benefits to a purple background, including:

  • Inverting the traditional colour system- with a dark purple background and light colours used to accentuate key features and for text, you can subvert the traditional web design colour scheme. This means that your website will be more memorable to users, and it could even help attract user attention.
  • Flexible colour- purple is a colour that offers a variety of shades, from pale violet to deep, dark purples. This means that you can choose the shade that best suits your company persona and branding. It also means you can alter the shade to suit the other imagery and the depth of colour used across your website.

Using purple backgrounds effectively

But how can you be sure to use a purple background effectively? Well, you could consider:

  • Choosing two other colours that contrast with the purple- this will help draw attention to key areas of the page, such as the call to action button, or navigation bar. Gold and silver can be two good options, depending on the style of your website.
  • Using a colour gradient- if you find that the dark purple is a little to strong, why not use a colour gradient? Move from dark to light shades of purple across or down the page to keep your background interesting. This also has the added benefit of drawing the eye of the user across of down the page too.
  • Increasing the negative space- if using a deep, rich purple you might want to consider increasing the negative space. Especially around text, headings and images. This is because dark background colours can make the content seem smaller, or be more difficult to read. Additional negative space can help give each element the weight and space necessary to still look great.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.