Creative illustration options for websites

For your website to make a big impact, it needs to be well designed visually. Illustration can play an important role in this, but its essential that the illustration adds the most value to your website. But what does this mean in practice? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about the creative illustration options for websites.

What are the effective creative illustration options for websites?

Illustration is a popular and very useful visual design options for websites, and it can be used across the website for a variety of purposes. But how can you make sure that your illustration stands out, while maintaining a strong sense of visual design? Well, there are a number of creative design options for your illustrated website features. These include:

  • Using layered illustration
  • Using realistic illustration
  • Line and shape illustration

Using layered illustration in web design

Layered illustration is a design style that involves using layered colours and textures to create depth and intrigue to your illustrated design feature. This is a great option for above the fold illustration, which is sure to grab attention and interest as soon as your website loads. For this to be effective you should consider responsive design, but also choose the colour combinations that will be most effective for your branding, your website and the overall design.

Using realistic illustration in web design

Realistic illustration is another option that can be incredibly effective for website of all styles and for companies across a range of industries. This is a style of illustration that creates a highly realistic looking, photographic style of art that is completely unique for your brand and your website.This is more playful and creative than using standard imagery of photography and can really help to define your company branding, where appropriate. This is most effective for the hero area of the screen, above the fold, where it can have the biggest visual impact.

Using line and shape illustration in web design

Line and shape illustration involves using geometry to create abstract illustration that can direct the eye of your potential customers and clients across the screen. This is a very effective tool for drawing the focus to the call to action button, or to the important pieces of text that you want your website users to focus on. This can be very effective throughout your website, in small touches, to help maintain the attention of your potential customers or clients.

For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.