Earthy colour schemes in web design

woman enjoying web content

Choosing the right colour scheme is one of the most important factors for any website. The colours can help set the tone for the website, while also showcasing your brand identity. Earthy colours are tipped to be big for the year ahead, but what do you need to know about using these effectively in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about earthy colour schemes in web design.

What are the considerations when using neutral colours for web design?

To use earthy colours successfully in web design, your should consider a range of factors, including:

  • The colour combinations- earthy tones can encompass a wide range of tones and shades as well as a number of different colours. These include browns, creams and greens. Choosing the triple colour scheme that will be best suited for your company branding, and that complement each other well, is an important factor for visual design.
  • Imagery design- the imagery should support the colour choices and as such you should consider using natural imagery and illustration to support your colour options and unite your visual design across the website.

What are the benefits of earthy colour schemes in web design?

Using earthy colour schemes in web design can bring a range of benefits and advantages, and these include:

  • Offering a soothing imagery- earthy and neutral colour schemes can be quite soothing and calming for potential customers and clients that are constantly being bombarded with bright colours and imagery everywhere else online. A return to nature visually can help your website users find a moment of calm, and this can help to improve brand recognition and even improve sales.
  • Grab attention- using natural, natural and earthy colours in your web design can help to grab attention as this is different to the more common website design themes currently. And as such, this difference will allow your website to capture the interest and attention of your potential customers and clients. This can help to retain your audience, keeping them further interested in your website, as well as your products and services.
  • Promoting brand identity- if your brand is associated with green credentials, efficiency and protecting the environment, this kind of colour scheme can be perfect for showcasing this and supporting the image that your brand is aiming to develop.

For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.